Shedding Light on Dark Chocolate by Catherine Boal

In a previous post about Flavonoid-rich Cocoa found healthy for the brain I promised to do a little research about chocolate manufacturers...
this is what I found:

Shedding Light on Dark Chocolate by Catherine Boal
The US based Chocolate Manufacturers Association (CMA) has released a guide to cacao content labels in order to demystify confused chocolate consumers.

The luxurious image of dark chocolate combined with increased publicity about its purported health benefits has made it a popular chocolate choice - leading many manufacturers to incorporate product labels proclaiming percentage cocoa content.
However, this is frequently easily misunderstood by consumers who fail to understand the exact nature of the cacao composition and can make inaccurate assumptions about the health benefits or taste of the product.

CMA president Lynn Bragg said: "We wanted to provide consumers with useful information for a greater appreciation of this trend, as cacao terminology becomes increasingly more important."

The CMA consumer guide defines cacao percentages as "the total percentage of ingredients (by weight) which come from the cacao bean". ....read more at http://confectionerynews.com/news/ng.asp?id=72675